Frequently Asked Questions

Do you have to be an NRF member?

No, anyone in the retail industry can get involved!

How much can I contribute to the Direct Giving Program?

No amount is too small! You can give anywhere from $1 to the individual contribution limit of $2900 for primary elections and $2900 for general elections, totaling $5800 per candidate per cycle.

Will the Member know I gave a personal Contribution?

Yes! All Members will receive a report of all NRF Direct Giving Contributors.

Why is RetailPAC Direct important?

NRF’s RetailPAC Direct is an important advocacy tool to elevate the retail industry’s political influence. We must invest in lawmakers who support pro-growth, pro-business, and pro-retail policies. RetailPAC Direct allows retailers to individually invest in NRF’s retail congressional champions.

What is the cost of the average cost of an election 

In the 2022 midterms, the GOP raised $774 million dollars in political contributions and the Democrats raised $777 million. The average congressional campaign costs just under $4 million dollars. The U.S. House and U.S. Senate candidates in 2022 reported raising over $2.5 billion in political contributions.  

What is the difference between the direct giving program and RetailPAC 

RetailPAC is an NRF member only benefit program. The PAC offers exclusive events for NRF members to directly share their voice to Congress, whereas NRF’s Direct Giving Program is easily accessible to anyone who wants to be involved! The direct giving program is a way to immediately show your personal support for your Member of Congress with a click of a button!